Simone gets inspired by doing things differently. Her motivation is found in the belief that quality brings joy. Designing a beautiful, high-end kitchen in a circular way, that people use instead of own, allows her to push the industry forward in unseen ways.

With his visionary view, Frans strongly believes the kitchen industry is in need of change. It inspired him to move away from the usual systems. This led to designing a kitchen that’s able to outlive generations, made accessible to anyone who cares.

Denton is keen to continuously improve the way he works. He’s inspired by people’s behaviors and the innovative operational processes that help to move industries forward. To him, the way forward means to continuously challenge the status quo and inspire people to do the same.

Jelte thrives on building a business that’s willing and able to make true impact. To him, there’s a huge opportunity for the kitchen industry when it comes to how we use and reuse our resources. Together we will challenge the way the industry operates by proving our concept right.